Your business thrives when you have paying clients so how can you make it easy for people to buy your program or service?
If the only way people can connect with you is through booking a call, you’re leaving money on the table.
It is vital you give people a chance to try before they buy. Give them a low risk option and invite them to be part of your world!
Find out more below…
Hello, I’m Yasmin Vorajee from Tiny Time Big Results where I help small business owners like you run a profitable business in 20 hours a week or less.
When I was a little girl, and on the odd time that we were taken to the cinema, I would get really excited. One particular time a new ice cream booth had opened up at the local cinema, my jaw dropped because there were so many flavours! It wasn’t just vanilla, chocolate and strawberry. There were 32 flavours! You might remember Baskin Robbins…they had an amazing array of ice cream flavours (are they still around??)
There’s little old me thinking ‘how on earth am I going to choose which ice cream I want to have?‘
This was a big decision for me because we didn’t get to go to the cinema that often and getting an ice cream was an incredible treat, so I had to be really careful about my choice.
If you have read my book: “Tiny Time Big Results” then you’ll know that I share this story in the book.
My little face was all scrunched up and , “which one will I have?” until a woman handed me a little pink spoon, and said, “why don’t you try?“
I could try before I buy? It blew my mind!
And that’s what I want to talk to you about today because when you allow your prospect, your new subscriber, your new community member, to try before they buy it lowers the risk considerably for them.
And what that means then is you are offering them something where they might think ‘oh I like this, I want more‘ or, ‘oh, that’s not for me‘.
And that’s okay. You see the thing is, if you only ever invite people to book a free call with you, be that a consultation or discovery call, and there’s nothing else for them to try then that can be a high risk activity for people if they’re not ready yet.
You have probably landed on websites where you can see a ‘get my free cheat sheet’ or ‘my free video’ series… (You often hear it called lots of different things like a lead magnet).
What this allows you to do is to experience that person and the work that they do, or if it’s a video you get to know them, you get to hear their voice, see what they look like and you can build a connection with them.
If you don’t have anything like that then it’s really hard for them to be able to make a decision about whether you’re right for them or not.
So just like me with the ice cream, I needed to try before I bought. I didn’t have to choose something and think ‘oh that’s disgusting but I’ve already paid for it so now I have to eat it‘.
If you let your prospects try before they buy, then you’re actually lowering the risk considerably for them, you’re inviting someone into your world, you are offering them this opportunity to get something really valuable.
This is a fantastic opportunity for you to be able to nurture that relationship. I’ve had people who worked with me and they said, “I’ve been on your newsletter list or your email list for a couple of years”.
Sometimes it just takes time for people to get to know you.
Your job is to lower the risk as much as possible.
Think about what you could offer today that would be of great value to your prospect who would be a really dreamy client for you.
That’s it for today and I look forward to speaking to you the next time.