If you’re struggling with your marketing message then you maybe need to ask yourself this one simple question.
Hey lovely. It’s Yasmin Vorajee from Tiny Time Big Results. Today I wanna talk to you about something you might be struggling with. And it’s the first thing that I work on when I work with a new client – and it’s something that I’ve been doing a lot recently because I can see people struggling with it.
That has prompted me to make this video for you.
If you’re struggling with your marketing message, as in when you get up to do a 60-second elevator pitch about your business, you fluff your words and say a whole load of words that actually don’t mean much, then you’re in the right place.
This video is especially for you.
Because I remember when I was like that as well. And I’d say a whole bunch of stuff and none of it really made any kind of sense. None of it really magnetised my ideal client. It didn’t make people say, “Ooh, I wanna know more.”
You get the gist.
When your marketing message just lands with a big thud, you know it’s not hitting the mark. But when it makes people’s eyes pop, and they go, “Ooh, I need to know more“, then you know that you’ve hit the jackpot. And that’s what I want for you.
So when you are struggling with your marketing message, which is what you do and who you do it for. This is just the start. That’s really all we’re talking about right now. There’s great depth to your marketing message but let’s just start with the very basic foundation of what it is you do and who you do it for.
That can sometimes be really hard to get to.
So I recommend taking a step back and asking yourself this question instead.
What do you want to be known for?
If I was to say your name, what would people add to that? So if you think about Jo Frost, Supernanny. Jamie Oliver, Naked Chef. Joe Wicks, the 15 minute Body Coach. Who else? There are loads and loads of examples. And they’ve all bounced right out of my head now.
When I think about Yasmin Vorajee, I want people to think Tiny Time Big Results.
What is it that you want to be known for? If you’re a dating coach, are you amazing at creating online profiles for your clients? Is that what you wanna be known for? That you create amazing profiles that help people to find the love of their lives.
Or if you’re an accountant, and you’re amazing at helping people to do their accounts and sort out their invoices and receipts and all that kind of stuff. Is that what you wanna be known for? Like a small business owners’ secret weapon! Are you an amazing food coach? But you specialise in helping people to quit sugar. You see where I’m going with this?
When someone says your name, what is it that you wanna be known for?
This is a really lovely place to start. Because it gets you thinking big.
It gets you thinking from a place of expansion, rather than sitting at your desk with a piece of paper and a pen and going, “Arghh, I can’t get this marketing message right.”
Your marketing message will evolve over time. And that is perfectly normal. So don’t be worried about that. But if you don’t have a solid foundation for that message right now then I’m guessing that you’re probably having difficulty attracting clients and cash consistently. And that consistency is key.
You might attract a client here and there, and that’s great, but are you doing it consistently? That is such a big part of a business and especially cash flow, that you wanna be able to attract income coming in consistently. So instead of struggling and thinking, “Oh my God, what’s my marketing message? I’ve got a horrible marketing message and it’s just not working” just take a step back.
Maybe go and ground yourself outside. Put your feet on the earth. Not concrete but on grass. And just allow yourself to ask this question, “What is it that I wanna be known for?”
Imagine five, ten years down the line, and you’ve got this amazing business. And it’s doing everything that you want it to do. What is it that you’re being known for? And then you dial it back from that so that you can make sure that your message is specific and tangible and not generic and bland.
That’s the death of a good marketing message – when it’s bland or generic or when it’s flowery, when it’s got really jargony language, and it really doesn’t make any sense. Don’t do that, okay? So what is it that I wanna be known for? Then bring it back. Dial it down and think about how you can make it really specific so that you’re very clear on what it is that you do and who you do it for.
And here’s a bonus tip for you…
When you have that, ask this question as well. “So what? So what?”
“I help people who are looking for love to create an amazing online profile so that they can attract the love of their life.”
“I help people to manage their money so that…”, you see what I mean? So you’re emphasising the result that they’re gonna get and how they’re gonna feel as a result as well. This is powerful and it makes your marketing message pack a punch. If you’re struggling with this, please stop struggling.
It does not have to be as difficult as you might think.
If you need help with this then you know where I am. You can book yourself a Tiny Time Triage Call and you and I can have a conversation about this. This is something that I learnt from bitter experience so I know what it feels like.
Do let me know your thoughts, your questions and your comments below. And book that call if this is where you are struggling because I promise you it does not have to take a huge amount of time and we can get this nailed.
Love and hugs,